Hasbro
Spring 2023
As a co-op at Hasbro I had the opportunity to design a new gaming product, from start to finish, with a group of my peers.
Consumer Insights
User Testing
Project Management
Adobe Illustrator
Developed product concepts in a team
Made product decisions driven by consumer insights, competitive sets, and cost adherence
Presented progress in a stage gate format
Managed team progress expectations and meeting notes
Presented a final product package to upper management including:
Product specifications
Expected Cost
Target Market
Functional prototype
By the end of my co-op I had experience with a full product development cycle that included considerations such as cost, ASTM standards, and manufacturability. Fine details, such as these, can often be glazed over in classes so gaining hands on experience with them has been invaluable to my work since.